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As a small buisness, you need online presence!

Though my experience as a SEO intern I was able to attain certification in search engine optimization (SEO) and gain experience in using different platforms like google analytics. Forbes recently came out with an article that the big companies take advantage of the online world and try to expand their operations without having to make big advertisements that can cost thousands of dollars and the outreach isn't as targeted.

Small business unlike the big dogs, don't they take that advantage to form strong online presence as to increase outreach and potential profits. with today's technology, it is simple to connect a business to its target audiences, allowing a better business to customer connection.

The use of keywords is vital, keywords within google analytics allow one to target different audiences, based on the Google database and what is searched for every day on their platform. Keywords allow your small business to be exposed to descriptive terms of your product or service. For example, if you are in the business of selling a speaker, we would connect the brand name to the speaker, to Bluetooth speaker, and other features that the speaker has so a customer can look for your speaker without needing the specific brand.

These are just some ways that small business could improve their online presence this would allow for greater outreach and for costumers to be able to find these products/services in the world that the internet has become.



Link to article: https://www.forbes.com/sites/thesba/2013/11/25/how-much-is-online-presence-helping-small-business/#78b929ed2cb6

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